Business Idea #1 - YNAB World Tour 2015

Last updated: August 27, 2014

I have many business ideas during the day, but I don’t know if they are always relevant, or if it could really become a business one day. Hence I thought I would use this blog to draw a rapid Business Model Canvas [1] in order to get fast market feedback from you dear readers.
This is one of the most important entrepreneur’s lesson I learnt during the past years: don’t be scared of sharing your ideas, it won’t get stolen, and you will get in return a huge benefit from the people you share it with!

So let’s get started with the first idea that I had while reading about the Fully Charged Tesla Model S Tour 2014.

Business Model Canvas #1
YNAB World Tour 2015, 365 days to educate young (and less young) people to have their money under control

Key Partners

Schools
Universities
Banking forums/conference
Country economic departments forums/conferences

Key Activities

Schedule the world tour events - liaising with Key Partners
Find the speakers for each country event(s)
Online Marketing (website, Twitter, Facebook)
Offline Marketing (flyers in Schools & Universities)

Key Ressources

YNAB core team
YNAB community (one YNABer/country event leading the event)
Catering
Conference room/slot
Website

Value Propositions

Personal finance knowledge sharing based on YNAB tool
Help young people start better their life thanks to financial sustainability
Use YNABers community experiences to improve personal finance management of each attendee

Customer Relationships

YNAB Tour website/blog
YNAB Tour Twitter
YNAB Tour Facebook
YNAB website/blog
YNAB Twitter account

Channels

Twitter
Facebook
Website

Customer Segment

Students (and less young people) willing to improve their personal finance management
Students (and less young people) that want to get more wealth, but don’t know that there is such a simple way to start as the YNAB one
Bank advertising department
Marketing team of country economic departments

Cost Structure